A.T. Gimbel

Partner

A.T. is passionate about supporting and building startups. He previously led product and go-to-market functions for the Healthcare division of LexisNexis, as well as leading roles in corporate strategy and mergers & acquisitions at the company. Prior to that, he was in consulting with Bain & Company serving clients across multiple industries with a focus on growth strategy, process improvement, and customer loyalty. He has also worked for several startup companies in sales and operations roles. Outside of work, A.T. enjoys spending time and playing sports with his wife and three boys.

Blogs

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November 12, 2024

Maintaining Optionality Early In A Startup

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November 5, 2024

Startups Are Hard...But Worth It

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October 29, 2024

Should You Have Multiple Products As An Early Stage Company?

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October 22, 2024

What Is Real Versus Theoretical In a Pitch Deck?

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October 15, 2024

Why Terms Also Matter in Addition to Valuation

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October 8, 2024

I’m Stuck - I Need Money to Build the Product Everyone Wants

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October 1, 2024

Churn - Why It Is So Important

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September 24, 2024

Feature to Traction Ratio

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September 10, 2024

Do I Have a Good Idea or Not?

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September 3, 2024

The Flip Side of Building Positive Habits: Avoiding Bad Habits

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August 27, 2024

What Makes a Good Design Partner?

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August 20, 2024

The Power of Small Habits

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August 13, 2024

How to Optimize Business Equations in Your Startup

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July 23, 2024

How to Understand Dilution for Founders

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July 9, 2024

Direct Feedback vs. Supportive Feedback

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June 25, 2024

Feedback - Who Really Wants It?

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June 18, 2024

Why Stealth Mode Can Hurt Startups

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June 11, 2024

Mistakes Happen, What Do You Do About It?

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June 4, 2024

Considering an Acquisition? Here Are the Challenges for Startups

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May 28, 2024

Basic Startup Sales Funnel Challenges

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May 21, 2024

Sustainable Customer Discovery

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May 14, 2024

Be careful having lots of “good meetings”

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May 7, 2024

Employee equity - What to consider

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April 30, 2024

Using NPS for Actionable Insights

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April 23, 2024

Good Questions Versus Bad Questions

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April 9, 2024

Speak With People Who Think Differently

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April 2, 2024

How to Iterate Through an Idea

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March 26, 2024

Selection Sunday for entrepreneurs

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March 19, 2024

How to Begin Exploring Startup Ideas

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March 12, 2024

What is Your Superpower?‍

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March 5, 2024

Common Startup Perceptions and Their True Realities

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February 27, 2024

Focus On What Customers Do, Not What They Say‍

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February 20, 2024

Unaffiliated, Passionate, Paying Customers

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February 13, 2024

Keep It Simple

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February 6, 2024

Three Must-haves to Vet Your Startup Idea

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January 30, 2024

What Path to Choose: Navigating the B2C vs. B2B Launch Decision

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January 23, 2024

Why you should be talking to investors before you need to raise money

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January 16, 2024

When is the ideal age to be a founder?

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December 19, 2023

Ten Reflections on 2023 from Atlanta Ventures

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December 12, 2023

The Dangers of Building “Really Cool” Tech

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December 5, 2023

The Art of Decision-Making in Your Startup

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November 28, 2023

Showing Traction in Your Startup Pitch Deck at Every Stage

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November 14, 2023

Time to pivot your startup, or time to move on?

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November 7, 2023

3 Questions to Ask Yourself When your Customer Discovery has Stalled

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October 31, 2023

If I only had [blank] my startup would take off

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October 24, 2023

How To Focus Your Company, Target Customer, and Product

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October 17, 2023

Should I Invest in Product Development and Sales & Marketing at the Same Time?

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October 10, 2023

Should you Spend Money with Market Readiness Uncertain?

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October 3, 2023

Two Big Takeaways From Our Latest Atlanta Healthcare Entrepreneur Meetup

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September 26, 2023

Considerations When Looking For Early Team Members To Join Your Startup

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September 19, 2023

What Have I Learned Today?

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September 12, 2023

More Important: Novel Idea or Execution

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September 6, 2023

Considerations if you Want to Join a Startup

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August 29, 2023

Questions a VC Might Ask

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August 22, 2023

Questions to ask an investor in a meeting

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August 15, 2023

Just Get Started

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August 8, 2023

Customers are right about problems, not solutions

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August 1, 2023

Pricing Complexities

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July 25, 2023

Different types of pivots

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July 18, 2023

Building Too Much, Too Soon, Can Backfire: Here's How to Avoid It

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July 11, 2023

Unlock Your Creativity and Productivity: Discover the Power of Thinking Time

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June 27, 2023

Spotting Pitch Deck Red Flags and Overcoming Them with Confidence

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June 20, 2023

Responding to Emails with Investors

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June 13, 2023

Two Ways to Test Innovation Based on Potential Impact

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June 6, 2023

Is it harder to get to the top or stay on top?

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May 30, 2023

Non-linear growth for Product-Market Fit and Valuations

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May 23, 2023

Innovation Needs Constraints

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May 16, 2023

Term Sheets - What to Think About

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May 9, 2023

Three areas to Focus on for Successful Pilots

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May 2, 2023

Why I Love (and Get Frustrated with) Healthcare

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April 25, 2023

“Raising” Money Through Services

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April 4, 2023

How to Value a Business in Today’s Environment?

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March 21, 2023

How to Get Ready for Due Diligence

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March 8, 2023

Are you task-oriented or people-oriented?

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February 28, 2023

Bring solutions, not problems

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February 22, 2023

What Exactly is Annual Recurring Revenue (ARR)?

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January 25, 2023

How to Test a Product with New Customers

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January 17, 2023

Not All Revenue is the Same

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December 14, 2022

Ten Reflections on 2022

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December 7, 2022

Should you name valuation and terms when raising capital?

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November 23, 2022

3 Areas Investors Observe Grit in Entrepreneurs

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November 15, 2022

Things to Think About as the Year Comes to a Close

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November 9, 2022

Questionable Advice Given to Entrepreneurs

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November 1, 2022

6 Ways to Think About Pricing for Your Startup

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October 25, 2022

Seeing The World Through The Eyes Of The Front Line

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October 11, 2022

Be Wary of Building More Product Features

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October 4, 2022

What is Product-Market fit and how do you know you have it?

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September 29, 2022

Three Startup Areas That you Want to Choose Wisely

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September 14, 2022

When Should Entrepreneurs Sell Their Business?

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September 7, 2022

4 Different Types of Revenue Models for your Startup

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August 17, 2022

Four takeaways from Derek Jeter’s The Captain

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August 5, 2022

Patents and NDAs oh my!

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July 27, 2022

The Truth is in the Middle

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July 11, 2022

Tips on Getting your First 10 Paying Customers

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June 14, 2022

Examples of Cold Outreach Emails to VCs

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June 1, 2022

Why Athletes Make Good Entrepreneurs

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May 17, 2022

How To Increase Your Chances of Getting VC Attention For Investment

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May 3, 2022

How to Describe Competition in a Pitch Deck

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April 26, 2022

10x Better Solution

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April 5, 2022

Should I Raise Money With Market Uncertainty?