A.T. Gimbel

Partner

A.T. is passionate about supporting and building startups. He previously led product and go-to-market functions for the Healthcare division of LexisNexis, as well as leading roles in corporate strategy and mergers & acquisitions at the company. Prior to that, he was in consulting with Bain & Company serving clients across multiple industries with a focus on growth strategy, process improvement, and customer loyalty. He has also worked for several startup companies in sales and operations roles. Outside of work, A.T. enjoys spending time and playing sports with his wife and three boys.

Blogs

by

A.T. Gimbel

ON

December 17, 2024

Two Ears and One Mouth

by

A.T. Gimbel

ON

December 10, 2024

Own It

by

A.T. Gimbel

ON

December 3, 2024

Should You Make Money With Your Early Customers?

by

A.T. Gimbel

ON

November 19, 2024

Do Competitive Moats Matter?

by

A.T. Gimbel

ON

November 12, 2024

Maintaining Optionality Early In A Startup

by

A.T. Gimbel

ON

November 5, 2024

Startups Are Hard...But Worth It

by

A.T. Gimbel

ON

October 29, 2024

Should You Have Multiple Products As An Early Stage Company?

by

A.T. Gimbel

ON

October 22, 2024

What Is Real Versus Theoretical In a Pitch Deck?

by

A.T. Gimbel

ON

October 15, 2024

Why Terms Also Matter in Addition to Valuation

by

A.T. Gimbel

ON

October 8, 2024

I’m Stuck - I Need Money to Build the Product Everyone Wants

by

A.T. Gimbel

ON

October 1, 2024

Churn - Why It Is So Important

by

A.T. Gimbel

ON

September 24, 2024

Feature to Traction Ratio

by

A.T. Gimbel

ON

September 10, 2024

Do I Have a Good Idea or Not?

by

A.T. Gimbel

ON

September 3, 2024

The Flip Side of Building Positive Habits: Avoiding Bad Habits

by

A.T. Gimbel

ON

August 27, 2024

What Makes a Good Design Partner?

by

A.T. Gimbel

ON

August 20, 2024

The Power of Small Habits

by

A.T. Gimbel

ON

August 13, 2024

How to Optimize Business Equations in Your Startup

by

A.T. Gimbel

ON

July 23, 2024

How to Understand Dilution for Founders

by

A.T. Gimbel

ON

July 9, 2024

Direct Feedback vs. Supportive Feedback

by

A.T. Gimbel

ON

June 25, 2024

Feedback - Who Really Wants It?

by

A.T. Gimbel

ON

June 18, 2024

Why Stealth Mode Can Hurt Startups

by

A.T. Gimbel

ON

June 11, 2024

Mistakes Happen, What Do You Do About It?

by

A.T. Gimbel

ON

June 4, 2024

Considering an Acquisition? Here Are the Challenges for Startups

by

A.T. Gimbel

ON

May 28, 2024

Basic Startup Sales Funnel Challenges

by

A.T. Gimbel

ON

May 21, 2024

Sustainable Customer Discovery

by

A.T. Gimbel

ON

May 14, 2024

Be careful having lots of “good meetings”

by

A.T. Gimbel

ON

May 7, 2024

Employee equity - What to consider

by

A.T. Gimbel

ON

April 30, 2024

Using NPS for Actionable Insights

by

A.T. Gimbel

ON

April 23, 2024

Good Questions Versus Bad Questions

by

A.T. Gimbel

ON

April 9, 2024

Speak With People Who Think Differently

by

A.T. Gimbel

ON

April 2, 2024

How to Iterate Through an Idea

by

A.T. Gimbel

ON

March 26, 2024

Selection Sunday for entrepreneurs

by

A.T. Gimbel

ON

March 19, 2024

How to Begin Exploring Startup Ideas

by

A.T. Gimbel

ON

March 12, 2024

What is Your Superpower?‍

by

A.T. Gimbel

ON

March 5, 2024

Common Startup Perceptions and Their True Realities

by

A.T. Gimbel

ON

February 27, 2024

Focus On What Customers Do, Not What They Say‍

by

A.T. Gimbel

ON

February 20, 2024

Unaffiliated, Passionate, Paying Customers

by

A.T. Gimbel

ON

February 13, 2024

Keep It Simple

by

A.T. Gimbel

ON

February 6, 2024

Three Must-haves to Vet Your Startup Idea

by

A.T. Gimbel

ON

January 30, 2024

What Path to Choose: Navigating the B2C vs. B2B Launch Decision

by

A.T. Gimbel

ON

January 23, 2024

Why you should be talking to investors before you need to raise money

by

A.T. Gimbel

ON

January 16, 2024

When is the ideal age to be a founder?

by

A.T. Gimbel

ON

December 19, 2023

Ten Reflections on 2023 from Atlanta Ventures

by

A.T. Gimbel

ON

December 12, 2023

The Dangers of Building “Really Cool” Tech

by

A.T. Gimbel

ON

December 5, 2023

The Art of Decision-Making in Your Startup

by

A.T. Gimbel

ON

November 28, 2023

Showing Traction in Your Startup Pitch Deck at Every Stage

by

A.T. Gimbel

ON

November 14, 2023

Time to pivot your startup, or time to move on?

by

A.T. Gimbel

ON

November 7, 2023

3 Questions to Ask Yourself When your Customer Discovery has Stalled

by

A.T. Gimbel

ON

October 31, 2023

If I only had [blank] my startup would take off

by

A.T. Gimbel

ON

October 24, 2023

How To Focus Your Company, Target Customer, and Product

by

A.T. Gimbel

ON

October 17, 2023

Should I Invest in Product Development and Sales & Marketing at the Same Time?

by

A.T. Gimbel

ON

October 10, 2023

Should you Spend Money with Market Readiness Uncertain?

by

A.T. Gimbel

ON

October 3, 2023

Two Big Takeaways From Our Latest Atlanta Healthcare Entrepreneur Meetup

by

A.T. Gimbel

ON

September 26, 2023

Considerations When Looking For Early Team Members To Join Your Startup

by

A.T. Gimbel

ON

September 19, 2023

What Have I Learned Today?

by

A.T. Gimbel

ON

September 12, 2023

More Important: Novel Idea or Execution

by

A.T. Gimbel

ON

September 6, 2023

Considerations if you Want to Join a Startup

by

A.T. Gimbel

ON

August 29, 2023

Questions a VC Might Ask

by

A.T. Gimbel

ON

August 22, 2023

Questions to ask an investor in a meeting

by

A.T. Gimbel

ON

August 15, 2023

Just Get Started

by

A.T. Gimbel

ON

August 8, 2023

Customers are right about problems, not solutions

by

A.T. Gimbel

ON

August 1, 2023

Pricing Complexities

by

A.T. Gimbel

ON

July 25, 2023

Different types of pivots

by

A.T. Gimbel

ON

July 18, 2023

Building Too Much, Too Soon, Can Backfire: Here's How to Avoid It

by

A.T. Gimbel

ON

July 11, 2023

Unlock Your Creativity and Productivity: Discover the Power of Thinking Time

by

A.T. Gimbel

ON

June 27, 2023

Spotting Pitch Deck Red Flags and Overcoming Them with Confidence

by

A.T. Gimbel

ON

June 20, 2023

Responding to Emails with Investors

by

A.T. Gimbel

ON

June 13, 2023

Two Ways to Test Innovation Based on Potential Impact

by

A.T. Gimbel

ON

June 6, 2023

Is it harder to get to the top or stay on top?

by

A.T. Gimbel

ON

May 30, 2023

Non-linear growth for Product-Market Fit and Valuations

by

A.T. Gimbel

ON

May 23, 2023

Innovation Needs Constraints

by

A.T. Gimbel

ON

May 16, 2023

Term Sheets - What to Think About

by

A.T. Gimbel

ON

May 9, 2023

Three areas to Focus on for Successful Pilots

by

A.T. Gimbel

ON

May 2, 2023

Why I Love (and Get Frustrated with) Healthcare

by

A.T. Gimbel

ON

April 25, 2023

“Raising” Money Through Services

by

A.T. Gimbel

ON

April 4, 2023

How to Value a Business in Today’s Environment?

by

A.T. Gimbel

ON

March 21, 2023

How to Get Ready for Due Diligence

by

A.T. Gimbel

ON

March 8, 2023

Are you task-oriented or people-oriented?

by

A.T. Gimbel

ON

February 28, 2023

Bring solutions, not problems

by

A.T. Gimbel

ON

February 22, 2023

What Exactly is Annual Recurring Revenue (ARR)?

by

A.T. Gimbel

ON

January 25, 2023

How to Test a Product with New Customers

by

A.T. Gimbel

ON

January 17, 2023

Not All Revenue is the Same

by

A.T. Gimbel

ON

December 14, 2022

Ten Reflections on 2022

by

A.T. Gimbel

ON

December 7, 2022

Should you name valuation and terms when raising capital?

by

A.T. Gimbel

ON

November 23, 2022

3 Areas Investors Observe Grit in Entrepreneurs

by

A.T. Gimbel

ON

November 15, 2022

Things to Think About as the Year Comes to a Close

by

A.T. Gimbel

ON

November 9, 2022

Questionable Advice Given to Entrepreneurs

by

A.T. Gimbel

ON

November 1, 2022

6 Ways to Think About Pricing for Your Startup

by

A.T. Gimbel

ON

October 25, 2022

Seeing The World Through The Eyes Of The Front Line

by

A.T. Gimbel

ON

October 11, 2022

Be Wary of Building More Product Features

by

A.T. Gimbel

ON

October 4, 2022

What is Product-Market fit and how do you know you have it?

by

A.T. Gimbel

ON

September 29, 2022

Three Startup Areas That you Want to Choose Wisely

by

A.T. Gimbel

ON

September 14, 2022

When Should Entrepreneurs Sell Their Business?

by

A.T. Gimbel

ON

September 7, 2022

4 Different Types of Revenue Models for your Startup

by

A.T. Gimbel

ON

August 17, 2022

Four takeaways from Derek Jeter’s The Captain

by

A.T. Gimbel

ON

August 5, 2022

Patents and NDAs oh my!

by

A.T. Gimbel

ON

July 27, 2022

The Truth is in the Middle

by

A.T. Gimbel

ON

July 11, 2022

Tips on Getting your First 10 Paying Customers

by

A.T. Gimbel

ON

June 14, 2022

Examples of Cold Outreach Emails to VCs

by

A.T. Gimbel

ON

June 1, 2022

Why Athletes Make Good Entrepreneurs