Quick, simple, succinct. Get your brand in front of people!

We often talk about brands in our team meetings. We’ve seen quite a few startup brands over the years. Some last and some don’t make it out of the “launch” phase. Branding your startup company in the software industry can be a challenging but rewarding task. Here are six easy and effective ways to launch your brand today:

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1. Define your brand: Start by defining your brand and what makes your company unique. This includes your company's mission, values, and target audience. (Use the simple strategic plan as a starting point to capture these things.) 

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2. Choose a memorable name: Your company name is a key element of your brand, so choose a name that is memorable and relevant to your industry.

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3. Develop a visual identity: Create a visual identity for your brand, including a logo, color scheme, and font choices. This will help to establish a cohesive and professional look and feel for your company. (Canva has lots of free templates to help with this!)

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4. Create a strong website: Your website is often the first point of contact for potential customers, so make sure it is professional, user-friendly, and reflects your brand. Don’t get too caught up in the details upon launching. Out is better than perfect. Even if it’s a landing page, just get something out for your customers to interact with. (Check out Carrd or Webflow for a templated, affordable site.)  

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5. Establish a clear brand message: Develop a clear and consistent brand message that conveys the value and benefits of your software to potential customers. (Learn more about creating a full brand story on our blog.) 

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6. Build relationships with customers: Building strong relationships with customers is key to establishing your brand in the software industry. Make sure to prioritize customer service and be responsive to customer feedback.

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By following these steps, you can effectively and quickly brand your startup company in the software industry and set yourself up for success.